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Advertising by Design
Advertising by Design
Author: Landa
Edition/Copyright: 2ND 10
Publisher: Vitalsource Rentals
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VitalSource Format   VitalSource Format:   $44.09  eSavings $15.91   View VitalSource Format Details
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Used Print:  $45.00
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eContent Details
VitalSource
Copying:Allowed, 10 selections may be copied every 180 days
Printing:Allowed, 2 prints for 180 days
Expires:Yes, may be used for 180 days after activation
Reading Aloud:Allowed
Format:Online: No additional software required
Offline: VitalSource Bookshelf
Suitable Devices:PCs, Tablet PCs, Macs, Laptops
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Summary
 
  Summary

Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting.

 

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