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Present Like a Pro
Present Like a Pro
Author: Maxey, Cyndi
Edition/Copyright: 2006
ISBN: 0-312-34773-1
Publisher: St. Martins Press, Inc.
Type: Paperback
Used Print:  $16.50
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Summary
 
  Sample Chapter

Chapter One Aristotle Knew the Basics Power is in the character of the speaker. Power is in the speech itself. Power is in the mood of the audience. Why should you look forward to your next presentation? Because it's an absolutely irreplaceable experience! You get back much more than you give---every time you present. First giving a successful presentation is great for your psyche; you feel good when you do well. It even feels good when you try new things and not all go well. Second it is a practical way to move up in your organization or circle of friends and associates. If you are good at presenting people automatically think you are good at everything you do because they see you as a courageous person with not only high self-esteem but also high "act-ability"---someone who does things. People give a lot of credence to a speaker; often it's simply because the speaker is up front and they are not! Standing up and speaking well are keys to your promotability quotient. Third you have personal power when you have command of an audience. To persuade a busy group of people to take notice of your message and to do something about it as a result ranks high on the scale of winning friends and influencing people. The presenter's power is great. In fact your ability to use that power well was first prescribed in an ancient art form perfected by the Greeks---the art of rhetoric. Some of the most well known philosophy comes from Aristotle (384--322 BC) who believed that people have a natural disposition for the truth and who called rhetoric "the ability to see the available means of persuasion" on the speaker's part. The available means of persuasion for you are basically three elements: you the talk and the audience. That's it. Everything you do is a carefully concerted blend of these three. Giving a toast to the bride and groom? It's you the toast and the wedding guests. Addressing your new staff? It's you your notes and a group of people who are wondering about you. Selling a key account? It's you your notes and visuals and the three decision makers at the end of the boardroom table. The balance of the three elements is key. Aristotle's view held that character of the speaker the emotional state of the listener and the argument itself (the talk) all combine to achieve the persuasion. He said the speaker has three powers: ethos logos and pathos. Ethos is the power of personal character. Logos is the power of proving a truth through logic. Pathos is the power to stir up emotions in the listener. The best presenters find a way to use all three powers in the right combination: who you are what you say and how you say it. Your character is in your shared self. The best presenters communicate naturally as real people. They don't try to be someone they are not. One of our favorite professional speakers a former penniless immigrant who is now a millionaire is in demand today as a speaker because of the stories he tells and the many examples he gives of how he amassed his fortune. But he does it with little ego and lots of reverence for his friends his beliefs and his business relationships. All this is inherent in his character as he speaks. The audience believes him because of the power of his character. Coach's Comments Question: How can I communicate naturally when my natural self hates to speak to groups? Your coach says: Most people do! Despite your dislike of speaking one way to bring out your natural self is in the opening. You can do that by using an approach that nobody else would use and communicating it naturally because you have really really practiced! The more you practice the more natural you will be. It sounds odd but it's

 
  Review

"A must-read for aspiring speakers as well as the experienced professional. . . . [A] masterpiece for every speaker." Les Brown author of Live Your Dreams "Present Like a Pro . . . will definitely help you deliver more powerful presentations!" Dr. Tony Alessandra author of The Platinum Rule and Charisma

 
  Summary

Sales calls. Weddings. Business conferences. Weekly meetings. We're all called on to speak in public. Often professional success and advancement depend on it. Yet many people find the experience draining or terrifying or remain unsatisfied with their own ability to engage and sway an audience. In Present Like a Proyou'll learn how to: Solicit useful feedback. Deal with hecklers. Gracefully handle A/V malfunctions. Sell your point through audience participation. Evoke the power of your own life in your talk. And much more! Kevin E. O'Connor and Cyndi Maxey have distilled the knowledge they've acquired from more than forty-five years combined of professional speaking into a concise easy-to-use guide that will help anyone Present Like a Pro!

 

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