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Speaking to Persuade
Speaking to Persuade
Author: Breaden, Barbara L.
Edition/Copyright: 1996
ISBN: 0-15-502132-X
Publisher: Harcourt Brace or Harcourt Press
Type: Paperback
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Author Bio
Summary
Table of Contents
 
  Author Bio

Breaden, Barbara L. : Lane Community College

 
  Summary

This text is suitable for courses in persuasive or public speaking, business and professional speech, advertising, and professional development. Speaking to Persuade places persuasion at the center of life and urges the importance of understanding how it operates and how we can effectively employ it. Presenting an attractive balance between theory and practice, it provides a classical foundation as well as guidelines for contemporary application of speech as a practical art. Emphasis on critical thinking and the latest research on memory put this book at the forefront.

 
  Table of Contents

I. The Persuasive Perspective

1. The Why's and What's of Persuasion

II. Invention: Preparing to Persuade

2. Thinking About Controversies
3. Discovering Arguments: Using the Common Topics
4. Discovering Arguments: Analyzing and Repairing Credibility
5. Analyzing the Audience

III.Organization and Style: Speech Construction

6. Organizing the Persuasive Speech
7. Reasoning and Refutation
8. Verbal Style in Persuasive Speaking

IV. Memory and Delivery: Speech Presentation

9. Memory - Persuasion in the Head
10. Delivery Decisions

V. Beyond the Basic Speech: Analysis and Adaptation

11. Adapting the Basic Persuasive Speech
12. Evaluating the Persuasive Speech

Appendix

 

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