Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical
thinking as it encourages students to see public speaking as a way to build community in today's diverse world.
Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness,
this classic text uses examples from college, workplace, political, and social communication to make the study
of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers
students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology
learning system.
Features
Focuses on orality as a central experience in contemporary society, emphasizing the importance of public speaking
by showing how oral, face-to-face communication constitutes the core of human relations and culture. Chapter 1
introduces the idea of orality and the following chapters develop the mechanisms whereby speechmaking builds the
bonds of society.
Emphasizes technology as a resource for speakers, including expanded coverage of electronic resources, a new
section of the book combining discussions of ways the Web helps with speech construction and presentation, "Using
the Web" activities, and correlated text links to the book's companion website and to the new VideoWorkshop integrated
teaching and learning system with CD-ROM.
Helps students start speaking right away through an overview of the speech-making process early in the book
(Ch. 1).
Includes "Speaking of Skills" boxes that present students with useful advice and practical applications of
the concepts discussed.
Contains "Speaking of Ethics" boxes that present ethical dilemmas in public speaking and ask students to think
critically about what they would do in certain situations.
Confronts the greatest challenge in this course-speech anxiety-directly with effective tips for overcoming
fear in "Speaking of Apprehension" boxes.
Provides useful pedagogy to help students better understand and apply the material:
Chapter Outline
Chapter Summary
Key Terms
Assessment Activities
"Using the Web" Activities.
"Using VideoWorkshop" Activities.
New To This Edition
New easy-to-find section on web resources. This extensive coverage ofhow to use and evaluate electronic sources
keeps students up-to-date on the latest information about using technology effectively for research.
Now includes an extensive discussion on using PowerPoint slides. The new coverage discusses how to design
exciting, eye-catching slides and strategies for incorporating them seamlessly into your presentation.
Contains updated examples throughout, including those that reflect greater cultural diversity, changes in technology,
and the latest research in public speaking.
New Chapter (Chapter 16) discusses group-based speeches, including presentations in teams and responding to
questions and objections.
Table of Contents
I. PUBLIC SPEAKING AND CRITICAL LISTENING.
1. Study Public Speaking in Higher Education.
Studying Public Speaking.
Basic Elements in the Speechmaking Process.
Ethical Responsibilities for Speakers.
Your First Speech.
2. Getting Started.
Selecting and Narrowing Your Subject.
Determining Your Purposes and Central Idea.
Analyzing the Audience and Occasion.
Gathering Your Speech Material.
Making an Outline.
Practicing Aloud.
Developing Confident Delivery.
3. Critical Listening.
Hearing and Listening.
Barriers to Good Listening.
Practical Listening Techniques.
Developing Skills for Critical Listening.
4. Public Speaking and Cultural Life.
The Nature of Cultural Processes.
Understanding Our Multicultural Society.
Strategies for Negotiating Cultural Differences.
II. PLANNING AND PREPARING YOUR SPEECH.
5. Understanding Your Audience.
Analyzing Your Audience Demographically.
Analyzing Your Audience Psychologically.
Discovering Demographic and Psychological Factors.
Using Audience Analysis in Speech Preparation.
6. Finding and Using Supporting Materials.
Determining the Kinds of Supporting Materials You'll Need.
Finding Supporting Materials.
Deciding Where to Search for Supporting Materials.
Sources of Supporting Materials.
Forms of Supporting Materials.
Functions of Supporting Materials.
A Word about Plagiarism.
7. Organizing and Outlining Your Speech.
Developing Your Speech Plan.
Speech-Centered Patterns of Organization.
Audience-Centered Patterns of Organization.
Techniques for Creating Associative Coherence in Your Speech.
Outlining Your Speech.
8. Beginning and Ending Your Speech.
Capturing and Holding Attention.
Beginning Your Speech.
Ending Your Speech.
III. PRESENTING YOUR SPEECH.
9. Wording Your Speech.
Using Oral Style.
Using Language Strategically.
Creating an Atmosphere.
10. Delivering Your Speech.
Working Within Oral Relationships.
Selecting the Method of Presentation.
Using Your Voice to Communicate.
Using Your Body to Communicate.
11. Using Visual Aids.
The Functions of Visual Aids.
Types of Visual Support.
Strategies for Selecting and Using Visual Aids.
IV. TYPES OF PUBLIC SPEAKING.
12. Speeches to Inform.
Facts, Knowledge, and the Information Age.
Essential Qualities of Informative Speeches.
Sample Outline: Servicing Your Personal Computer.
Tips for Developing Informative Speeches.
Sample Outline: What Is Diabetes?
Sample Speech: "The Geisha" by Joyce Chapman.
13. Speeches to Persuade.
Selecting Motivational Appeals.
Organizing Persuasive Speeches: The Motivated Sequence.
Sample Outline: You're Never Too Old to Learn -- Virtually!
Sample Outline: The Chain Never Stops.
14. Argumentation and Critical Thinking.
Rational Thinking and Talking: Argumentation.
Argumentation.
Evaluating Arguments.
Sample Outline: The Danger of Chewing Tobacco.
Detecting Fallacies in Reasoning.
Tips for Developing Argumentative Speeches.
15. Speaking in Community Settings.
Community-Based Special Occasion Speeches.
Sample Introduction: "Introducing a Classmate".
Sample Speech: "A Toast to Leo Brecker".
Sample Speech to Entertain: "A Case for Optimism".
16. Group-Based Speeches.
Group Discussions.
Presentations in Teams: Panels and Symposia.
Responding to Questions and Objections.
