With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public
Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public
settings.
The text focuses on culture and community building, with the goal of helping students understand how they can adapt
to cultural differences and what role communication plays in creating social cohesion, whether speaking in informational,
persuasive, ceremonial or business-oriented settings. By focusing on both speechmaking in society and student presentations
in the classroom, this text helps students see the relationship between what they are learning and how they can
use this knowledge outside of the classroom.
Features
Offers a thorough connection to culture studies by focusing on approaching and analyzing public discourse in
a culturally diverse society.
Discusses step-by-step guidelines for a variety of topics discussed in the text--from managing your fear of
public speaking to choosing organizational patterns and developing argumentative speeches--in "How To�" boxes that
encourage critical thinking and help students connect theory to practice.
Helps students think about ethical problems and their possible solutions in "Ethical Moments" boxes throughout
each chapter.
Introduces conceptually complex ideas in a way that makes them both understandable and applicable to the act
of speaking in public settings.
Includes "Communication Research Dateline" boxes, which underscore the dual focus on grounded knowledge and
practical advice to speakers.
Contains the most comprehensive coverage of Monroe's Motivated Sequence, based on the original work of author
Alan Monroe, enabling students to learn this process from its creator.
Presents strong coverage of the role of new technologies in communicating�from critically assessing Web-based
resources to using PowerPoint� in presentations.
Provides an emphasis on the overall role of ethics in communication, illustrating for students the growing
importance of ensuring that they communicate with ethical standards in mind (through the "Ethical Moments" boxes
in each chapter).
Contains updated research while introducing students to the scholarship in public communication, including
but not limited to performance theory as it affects orality, culture studies, and persuasion theory.
Emphasizes a discussion of community building, tying ceremonial and business occasions together and creating
a greater coherence in the discussion of how language constructs community (Ch. 16).
New To This Edition
New discussion on speaking in a mediated society, in particular the use of technology as an asset in presentations.
Thoroughly updated research throughout the text, including such topics as VALS and PRIZM.
Continued emphasis and discussion on speaking in a diverse society is found throughout the new edition.
New chapter that focuses on ethical communication in a diverse culture.
New chapter on critical listening provides a solid focus on this key skill.
The new edition has a restructured chapter on persuasion, making this critical topic clearer for students.
The audience analysis chapter now includes integrated coverage of addressing diversity in presentations.
Table of Contents
I. PUBLIC SPEAKING IN A GLOBAL WORLD
1. Public Speaking in a Mediated Society
2. Setting the Scene for Community Building: Ethical Communication in a Diverse Culture
3. Getting Started: Basic Tips for Speech Preparation and Delivery
4. Public Speaking and Critical Listening
II. PREPARATION
5. Public Speaking in a Culturally Diverse Society: To Whom are you Speaking?
6. Developing Central Ideas and Claims: Finding and Using Evidence
7. Organizing Ideas: Relational Language, Internal Organization Patterns, and the Motivated Sequence
8. Maintaining Audience Attention and Involvement
9. Developing the Speech Outline
III. CHANNELS
10. Using Language to Communicate
11. Using Visual Materials in Speeches
12. Using Your Voice and Body to Communicate
IV. TYPES
13. Speeches to Inform
14, Speeches to Persuade and Actuate
15. Argument and Critical Thinking
16. Performing Culture in Building Communities: Speaking on Special Occasions
