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Dalrymple's Sales Management: Concepts and Cases
Dalrymple's Sales Management: Concepts and Cases
Author: Cron
Edition/Copyright: 10TH 09
ISBN: 0-470-45869-0
Publisher: John Wiley & Sons
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VitalSource Format   VitalSource Format:   $166.95   View VitalSource Format Details
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eContent Details
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Copying:Allowed, 2 selections may be copied daily for 365 days
Printing:Allowed, 10 prints daily for 365 days
Expires:Yes, may be used for 365 days after activation
Reading Aloud:Allowed
Format:Online: No additional software required
Offline: VitalSource Bookshelf
Suitable Devices:PCs, Tablet PCs, Macs, Laptops
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Summary
 
  Summary

Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.

 

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