As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing
strategies. This book offers versatility by covering a wide range of topics that include both traditional economic
theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples.
All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural
prices and markets, agribusiness marketing strategies and more! Covers a wide array of topics not usually found
in a single source such as supply and demand, market structures, use of elasticities, the food marketing channel,
empirical price analysis, trade, tacit collusion, price leadership, creative price setting schemes, consumer surveys,
experimental auctions and conjoint analysis. Offers more solid treatment of economic theory than many competing
titles. Discusses agricultural marketing strategies at the firm management level. Those looking for a new approach
to agricultural price analysis, understanding of agricultural market structures, and agricultural marketing strategies.
Table of Contents
Section AWelcome to Economics and Price Analysis
Chapter 1 About Economics
Chapter 2 Basic Price Analysis: Supply and Demand
Chapter 3 Advanced Price Analysis: Mastering Supply and Demand
Chapter 4 Advanced Price Analysis: Imperfect Competition
Section BUnderstanding Agricultural Prices and Markets
