Handbook for Public Speaking: Strategies for Success David Zarefsky,Northwestern University An adaptation ofPublic Speaking: Strategies for Success, 4/e, this handbook offers students a valuable, accessible reference tool to guide them as they learn how to develop and apply strategies to speaking situations they will encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. Features Tabs divide the book into sections; each tab contains the list of chapters on the front of the tab and some key points from the chapter on the back of the tab. These tabs aid in the studentsrsquo; navigation through the text and add to its aesthetic appeal. Theemphasis on strategic thinkingthroughout the text shows students that public speaking is about choices; they will learn that presenting is an art and not a science. Features to support this strategic emphasis include: "Choose a Strategy,"which presentscase studiesrequiring students to decide how the skills and concepts in the text could be adapted to a concrete rhetorical situation. "Applying Strategies,"which feature helpful tips that guide students in utilizing what they have learned to develop their own public speaking skills. "Strategies for Speaking to Diverse Audiences"boxes, providing students with helpful information to prepare them for speaking to audiences from a variety of backgrounds. Full ofexamples and case studies, this text also draws on the underlying theory to enable students to develop a better understanding of the speech preparation process-one that they can apply to the variety of speaking situations they will encounter throughout their lives. Complete coverage of thefirst speech in Chapter 1provides students early on with an overview of the public speaking process and simple guidelines for putting together their first speech. Praise forHandbook for Public Speaking "This is a most complete and accessible text, emphasizing critical thinking and context and rhetorical situation at least as much as the mechanics of researching, designing, and presenting effective speeches. A good, complete, solid textbook. Required reading." ~ Gary J. Richmond,LaGuardiaCommunity College of the City University of New York

Chapter 1 Welcome to Public Speaking 1.1 Why Study Public Speaking? Develop Specific Communication Skills Focus on Critical Thinking and Strategic Planning Critical Thinking Strategic Planning 1.2 Public Speaking and Communication 1.3 The Rhetorical Situation What is the Rhetorical Situation? Determinants of the Rhetorical Situation The Audience The Occasion (and Purpose) The Speaker The Speech 1.4 Goals and Strategies for Your First Speech A Clear Message Your Purpose Your Thesis Establishing Positive Ethos 1.5 Strategies for Organizing Your Speech The Introduction The Body Supporting Materials Organizing the Evidence The Conclusion 1.6 The One-Point Speech The Speech of Introduction 1.7 Practicing the Speech Outlining Your Speech Preparation Outline Presentation Outline Practicing Your Delivery 1.8 Strategies for Overcoming Speech Anxiety 1.9 The Quest for Quality Purpose and Quality Feedback and Quality 1.10 Ethics: Respect for Audience, Topic, and Occasion Respect for Your Listeners Meet Listeners Where They Are Donrsquo;t Insult Listenersrsquo; Intelligence or Judgment Make Sure Your Message Merits the Audiencersquo;s Time Respect Listenersrsquo; Ability to Assess Your Message Respect the Cultural Diversity of Your Audience Respect for Your Topic Responsibility for Your Statements Concern for the Consequences of Your Speech

Chapter 2 Listening Critically 2.1 Why Listening Is Important Checking for Accuracy Giving (and Getting) Feedback Evaluating Messages 2.2 Why Listening Is Difficult Listener Distractions Limited Attention Span Jumping to Conclusions Situational Distractions 2.3 Strategies for Careful Listening Mapping Extract the Thesis of the Speech Identify the Main Ideas that Develop the Thesis Assess the Adequacy of the Main Ideas Decide Whether the Main Ideas Truly Support the Thesis Note Taking 2.4 Listening Critically Critical Thinking Applying Critical Thinking to the Speech Situation Are the Main Ideas Identifiable? Are the Links Among the Ideas Reasonable? Are the Ideas Supported Where Necessary? How Does Accepting or Rejecting the Thesis Affect My Other Beliefs? 2.5 Evaluating Speeches Critically Evaluation Standards Rhetorical Situation Speakerrsquo;s Purpose Evaluating Classroom Speeches Evaluating Speeches in the Field Rhetorical Criticism

Chapter 3 Analyzing Your Audience 3.1 Checking Audience Demographics Size Heterogeneity Voluntary versus Captive Audience Composition 3.2 Respecting Audience Cultures Self-Interest Personal Interests Beliefs and Values Prior Understanding Common Knowledge and Experience Roles and Reference Groups Cultural Diversity 3.3 Understanding Audience Psychology Selective Exposure and Selective Attention Make the Message Personally Important to Listeners Make the Message Stand Out Make the Message Easy to Follow Perception 3.4 Strategies for Analyzing the Audience Formal Methods Informal Methods Simplifying Devices Focus on the General Public Focus on A