Wolvin, Andrew D. : University of Maryland Baltimore

Berko, Roy M. : Communic-aid Consulting

Wolvin, Darlyn R. : Prince George's Community College

The Second Edition of Wolvin, Berko, and Wolvin's popular text offers students a look at the total public communication process--public speaking and public listening--emphasizing how these two dimensions interrelate as public communicators shape, present, and receive speeches. The book offers public speaking students the following distinctive features:

A strong listening perspective.
Most texts offer only a single chapter on listening. Throughout this book, the student is provided with important listening concepts that apply to each aspect of public communication. The principles of public speaking are presented in a context that encourages student to create and present messages that are "listenable"--carefully tailored to the needs and behaviors of intended listeners. The role of the listener to speeches is extensively investigated.

Cutting-edge online Internet support.
This site (http://cctr.umkc.edu/user/jaitken/ps/pshomepg.html) offers unparalleled instructional support, including the following features:

(1) Free use of an online computerized speech-writing program.
(2) Students can download useful speech critique forms.
(3) Online chat capability allows students to engage in live talk with other students studying public speaking around the country.
(4) A search engine enables students to easily conduct online research for speech preparation.
(5) Students will receive regular e-mail tips about how to be better communicators.
(6) PowerPoint links offer students ideas on how to best incorporate cutting-edge technology into their speeches.
(7) The site's archives provide current and historical speeches for students to review, including video presentations.

A cross-cultural dimension.
In today's global village, public speakers and listeners are increasingly in contact with highly diverse and internationalized audiences. This text offers a framework and nonprescriptive guidelines for assessing relevant cultural differences and adapting speeches to different kinds of audiences. The authors present student-relevant concepts and examples--recognizing that students today represent a wide range of age groups, cultural backgrounds, and educational goals.

A 21st-century point of view.
Public communicators face unprecedented challenges in today's technological, fast-paced, information-overload society. The four-part process presented in this book prepares students for how to deal with and adapt to the demands that public speakers and public listeners bring to public communication.

A blend of principles and practice.
The authors of this text are nationally known academics who regularly teach principles of public speaking and public listening. They also are experienced professional speech coaches and public presenters. The text offers practical perspectives as well as interviews with professional public speakers and public listeners.

Chapter One: The Public Communicator: A Perspective

You and Public Speaking
You as a Public Listener
The Historical Roots of Public Speaking
Cultural Influences in Public Speaking
The Components of Public Communication
The Source and the Code
Perceptions and Attitudes
The Message
The Channel
The Receiver
Feedback
Noise
The Environment

Chapter Two: The Public Listener: A Perspective

The Importance of Public Listening
The Listening Process
Reception
Perception
Attention
The Assignment of Meaning
Response
Listening Influencers
The Purposes of Listening
Discrimination Level
Comprehension Level
Therapeutic Level
Critical Level
Appreciation Level
Listening to Speeches
Improving Listening
Techniques
A Willingness to Listen

Chapter Three: The Responsible Public Communicator

Freedom of Expression
Reaching Conclusions
Critical Thinking
Theological Reasoning
Philosophical Thought
Conflicts Between Systems for Reaching Conclusions
Ethics
Ethics and Society
Ethics and You
A Code of Ethics
Differing Ethical Views
The Ethical Responsibilities of a Public Speaker
Plagiarism
Fabrication
The Ethical Responsibilities of a Public Listener

Chapter Four: The Listenable Speech

The Foundations of Listenablilty
The Listenable Speaker
Listener Limits
Creating Listenable Messages

Chapter Five: Getting Started

Elements of Analysis
Prior Analysis
Personal Inventory
Audience Inventory
Demographics
Age
Gender
Religion
Cultural and Ethnic
Uniqueness
Intellectual Level
Occupation
Psychographics
Political Affiliation
Conservative or Liberal Disposition
Social and Economic Levels
Listening/Learning Style
Rhetorographics
Place
Time
Emotional Climate
Process Analysis
Postspeech Analysis
Getting Ready to Listen to a Speech

Chapter Six: The Speech Purpose

The Purpose Statement
The Speech Goal
The Speech Topic
Time Allotted
Structure of the Speech
Audience Needs
The Method of Developing the Speech
Establishing Listening Goals

Chapter Seven: Developing the Speech: Supporting Materials

Types of Supporting Materials
Verbal Illustrations
Specific Instances
Exposition
Statistics
Analogies
Testimony
Visualizations
Humor
Vehicles for Presenting Supporting Materials
Attention Devices
Restatement
Forecasting
Supporting Materials--Accuracy, Currency, Presentation
Accuracy of Materials
Statistical Surveying
Currency of Data
Presentation of Data
Supplementary Aids
Visual Aids
Real Objects
Models
Photographs, Pictures, Diagrams, and Maps
Charts
Cutaways
Mockups
Presentation Graphics
Audio Aids
Audiovisual Aids
Listening to Supporting Material

Chapter Eight: Sources of Supporting Materials

Print Sources of Information
Books
Magazines
Newspapers
Journals
Indexes
Government Pamphlets
Publications from Special-Interest Groups
Nonprint Sources of Information
Audiovisual Materials
Interviews
Computer Searches
Computer-Based Retrieval Systems
The Internet
Recording Your Research
Listening to the Sources