An innovative brief guide, "Designing Writing" shows students how to use principles of visual rhetoric in composing their own documents. Part One, "Designing for Effect," illustrates how design works with writing to achieve a variety of purposes; Part Two, "Understanding Design Elements," introduces the basic elements of document design; and Part Three, "Composing Public Documents," guides students through the process of designing essays, articles, brochures, flyers, multimedia presentations, and Web sites. Also included are exercises, checklists for each genre, and sidebar tips for using technology to design documents.