`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community. The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate - the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews. The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

Introduction - Rob Harrison, Terry Newholm and Deirdre Shaw

PART ONE: THEORISING ETHICAL CONSUMPTION
Philosophy and Ethical Consumption - Clive Barnett, Philip Cafaro and Terry Newholm
The Consumer as Economic Voter - Roger A Dickinson and Mary L Carsky

PART TWO: CAMPAIGNERS AND CONSUMERS
A Brief History of Consumer Activism - Tim Lang and Yiannis Gabriel
Pressure Groups, Campaigns and Consumers - Rob Harrison
Informing Ethical Consumers - Hannah Berry and Morvern McEachern
The Effectiveness of Ethical Consumer Behaviour - Scott Clouder and Rob Harrison

PART THREE: UNDERSTANDING ETHICAL CONSUMERS
Case Studying Ethical Consumers' Projects and Strategies - Terry Newholm
Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption - H[ac]el[gr]ene Cherrier
Modelling Consumer Decision Making in Fair Trade - Deirdre Shaw
Identifying and Profiling Apparel Label Users - Marsha A Dickson
Focus Group on Consumers' Ethical Beliefs - Barry Clavin and Alex Lewis
Surveying Ethical and Environmental Attitudes - Robert Worcester and Jenny Dawkins

PART FOUR: RESPONDING TO ETHICAL CONSUMERS
Corporate Disclosure and Auditing - Carol A Adams and Ambika Zutsh
iMeeting the Ethical Gaze - Andrew Crane
Challenges for Orientating to the Ethical Market