Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience
unprecedented power in their relationship with you and your products. How can you deploy today's new marketing
tools to break through, build momentum, and gain recognition?
Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds.
Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas,
Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop
authenticity, share recognition, and engage.
Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing
with your customers, not to them. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays
out a provocative blueprint for how you can
Create persuasive value so that your products stand out in this new era
Build trust by reshaping audience interactions
Expand social currency and extend your sphere of influence
Deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers
The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences
by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture,
products, and marketing to entice audiences and catalyze markets.