The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other
technologies have had a profound effect on the way we do business. This transformation has resulted in new business
techniques that add customer value, build customer relationships, and increase company profitability.
Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many
important practices not covered in previous editions: namely, blogs, social networking, online branding, and search
marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.
For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive
glossary makes this a must-have reference.