The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing
the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing
in this age of technology. Through the practical use of examples and case studies, the author provides an extensive
review of the Internet as an agent of change in hospitality and tourism information technology and commerce. "E-Commerce
and Information Technology in Hospitality and Tourism" contains essential information about business-to-business
and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors
of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate
to Internet transactions. Travel professionals will benefit from a detailed review of the Internet's impact on
various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts,
online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and
leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology
in the industry.
Benefits:
key words and terms, learning objectives and case studies promote understanding
discussion of software and hardware needs for e-marketing and e-commerce illustrate practical usage
concepts presented in a manner that promotes improved customer service and marketing
the latest resources and Web sites provide opportunities for further exploration
business-to-business and business-to-consumer marketing and e-commerce models prepare the reader for practical
application
Table of Contents
Chapter 1: The Internet and the World of Hospitality and Tourism.
Chapter 2: The Internet Revolution: Brief History and Basics.
Chapter 3: The Internet as a Means of Communication.
Chapter 4: The Internet as a Means of Commerce.
Chapter 5: The Internet as a Means for Information Distribution.
Chapter 6: The Internet as a Means for Travel and Hospitality Research.
Chapter 7: The Internet as a Means for Marketing.
Chapter 8: The Impact of the Internet on Travel and Hospitality Industry.
Chapter 9: A Special Case Study: The Future of the Travel Agents.
Chapter 10: Competitive Advantage or Necessity: The Travel and Hospitality Industry in the 21st Century.
