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Marketing
Marketing
Author: Hiam
Edition/Copyright: 2007
Publisher: Vitalsource Rentals
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VitalSource Format   VitalSource Format:   $43.20  eSavings $58.80   View VitalSource Format Details
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VitalSource
Copying:Allowed, 2 selections may be copied daily for 180 days
Printing:Allowed, 10 prints daily for 180 days
Expires:Yes, may be used for 180 days after activation
Reading Aloud:Allowed
Format:Online: No additional software required
Offline: VitalSource Bookshelf
Suitable Devices:PCs, Tablet PCs, Macs, Laptops
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Summary
 
  Summary

From product development and public relations to advertising and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing students with a better understanding of the vital role that this discipline plays throughout a company. Written in clear, every day language and presented in an uncluttered format, this text will help learners grasp the critical concepts and ideas utilized in each marketing process, and how to apply the tools and techniques to real business situations.

 

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