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Advertising: Concept and Copy
Advertising: Concept and Copy
Author: Felton
Edition/Copyright: 3RD 13
Publisher: Vitalsource Rentals
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eContent Details
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Copying:Allowed, 2 selections may be copied daily for 180 daysAllowed, 2 selections may be copied daily for 365 days
Printing:Allowed, 2 prints daily for 180 daysAllowed, 2 prints daily for 365 days
Expires:Yes, may be used for 180 days after activationYes, may be used for 365 days after activation
Reading Aloud:AllowedAllowed
Format:Online: No additional software required
Offline: VitalSource Bookshelf
Online: No additional software required
Offline: VitalSource Bookshelf
Suitable Devices:PCs, Tablet PCs, Macs, LaptopsPCs, Tablet PCs, Macs, Laptops
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Summary
 
  Summary

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
A classic text now in a new edition, George Felton�s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads�from what to say to how to say it.

 

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