Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To
be truly successful as an interactive writer or designer, you need to understand how to create content for all
types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive
writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much
more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as
well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters:
Writing a corporate web site: T. Rowe Price
Creating blogs and podcasts
Web writing tips from usability experts
Optimizing text for web search engines
Defining the user with use cases and user scenarios
Dealing with web editors
Software for organizing and writing interactive media content
Script formats for all types of multimedia and web projects
