This is the first book to provide upper-level undergraduate and graduate students with an introduction to different views on and approaches to the study of organizational culture from a communication perspective, integrating practical applications of research throughout. This immensely readable text, with a praised structural organization, introduces the basic elements of organizational culture (assumptions, values, and artifacts; communication and management research fi ndings on organizational culture; and applications of organizational culture) and offers short case study examples that illuminate key concepts. Key Features    - Includes increased coverage of digital technologies and their impact on organizational culture, more material on the relationship between organizational culture and organizational discourse, a new section on mergers and downsizing, new attention to culture and globalization, and additional detail on methods � Offers updated examples, research, and applications throughout, from research conducted outside of the U.S., while primarily focusing on organizational culture in the United States � Provides a Cultural Toolkit, with quantitative and qualitative techniques for research and application studies of organizational culture analyses � Synthesizes the multidisciplinary body of organizational culture research as a whole.