This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA),
explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from
who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided
on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional
materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through
practical application of learned material. Information on how to obtain Cruise Lines International Association
certification is included.
Product Benefits:
Interactive exercises for selling cruises and cruise/itinerary planning.
Several sample pricing grids with an accompanying explanation of how to choose a cabin for a client (comparing
price, location, amenities, etc.)
The book supports CLIA's courses.
The history section helps in understanding the phenomenal growth of the cruise industry in just a few decades.
Easy-to-read and understandable format.
Thought-provoking Questions for Discussion.
Table of Contents
Preface.
Chapter 1: Introduction.
Chapter 2: Who Cruises---And Why.
Chapter 3: The Anatomy of a Cruise Ship.
Chapter 4: The Cruise Experience.
Chapter 5: Who's Who in Cruising.
Chapter 6: The Pre-, Post-, and Off-Ship Cruise Experience.
Chapter 7: The Geography of Cruising.
Chapter 8: Profiling the Lines.
Chapter 9: Selling Cruises.
Chapter 10: Cruise Marketing, Groups and Incentives.
