Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University
Summary
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully
revised and updated to cover the latest issues in this ever-changing area of tourism.
New features/topics include:
The Millennium Dome
National Lottery funded projects
International case studies
Updated statistics and examples
The author examines the factors that contribute to the success of visitor attractions. 'The Development and
Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different
kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case
studies drawn from a number of countries.
Table of Contents
Preface
The context - Introduction
The role of visitor attractions in tourism
The visitor attraction product
The visitor attraction market
The business environment and visitor attractions
The development of visitor attractions - The development process and the role of feasibility studies
Factors influencing the success of visitor attractions
Financing visitor attraction projects
Designing visitor attractions
Project management
The management of visitor attractions - The role of the manager and management styles
The marketing concept
Strategic marketing planning
The implementation of marketing strategies
Human resource management
Financial management
Operations management
Management and the 'greening' of attractions
Managing quality
Managing change and planning for the future
Case studies
The future of visitor attractions
Bibliography and further reading
Index.
