This new edition of Blunders in International Business is significantly updated and revised, full of interesting
anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative
and entertaining blunders that will make this book hard to put down.
Featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and
many others.
Retains its well-liked, concise format.
Some of the well-known old blunders have been replaced in order to update the lessons learned.
Table of Contents
Preface 1. Introduction
The Role of Culture
The Role of Communication
Structure
