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International Business
International Business
Author: Wild, John J. / Wild, Kenneth L.
Edition/Copyright: 6TH 12
ISBN: 0-13-255575-1
Publisher: Prentice Hall, Inc.
Type: Paperback
Used Print:  $125.75
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Summary
Table of Contents
 
  Summary

International Business: The Challenges of Globalizationpresents international business in a comprehensive yet concise framework with unrivaled clarity.

MARKET: Recent, real-world examples and engaging features brings the material to life for readers.

 
  Table of Contents

Table of Contents

Part 1: Global Business Environments Chapter 1. Globalization

Part 2: National Business Environments Chapter 2. Cross-Cultural Business Chapter 3. Politics, Law, and Business Ethics Chapter 4. Economics and Emerging Markets

Part 3: International Trade and Investment Chapter 5. International Trade Chapter 6. Business-Government Trade Relations Chapter 7. Foreign Direct Investment Chapter 8. Regional Economic Integration

Part 4: The International Financial System Chapter 9. International Financial Markets Chapter 10. International Monetary System

Part 5: International Business Management Chapter 11. International Strategy and Organization Chapter 12. Analyzing International Opportunities Chapter 13. Selecting and Managing Entry Modes Chapter 14. Developing and Marketing Products Chapter 15. Managing International Operations Chapter 16. Hiring and Managing Employees

 

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