This straightforward guide offers a clear, commonsense approach to building effective web content with engaging text, visuals, and sound.----Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused web copy, coupled with compelling visuals and sound.--Focuses on writing practices and guidelines, with exercises and prompts developed by the author.--Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice. Unlike other web content books that are long-winded and filled with technical details on web development and design, Writing for the Web focuses on what all web writers need to know to build effective web content using words, pictures, and sound. Instructor/writer Lynda Felder uses easy-to-follow passages accompanied by lists, tables, photographs, and other visuals to illustrate the key concepts behind writing non-Linear, interactive stories; writing succinct and clear © and working compelling images, motion graphics, and sound into your content. This book focuses on storytelling techniques that work best for digital media. It describes skills and tools a web author might consider carrying in her toolbox, including a sound understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. It offers practical suggestions to begin immediately creating web content. This book's emphasis is on storytelling and critical thinking, rather than technical know-how. Many books explain how to use software programs to produce websites, podcasts, and illustrations. But there isn't a book that explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. This slim, succinct, clearly written guide fills that gap-providing a fun and practical approach that busy students and writers will be eager to learn an