Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Table of Contents
Table of Contents
SECTION I - THE WORLD OF RETAILING
1. Introduction to the World of Retailing
2. Types of Retailers
3. Multi channel Retailing
4. Customer Buying Behavior
SECTION II - RETAILING STRATEGY
5. Retail Market Strategy
6. Financial Strategy
7. Retail Locations
8. Retail Site Location
9. Human Resource Management
10. Information Systems and Supply Chain Management
11. Customer Relationship Management
SECTION III - MERCHANDISE MANAGEMENT
12. Managing the Merchandise Planning Process
13. Buying Merchandise
14. Retail Pricing
15. Retail Communication Mix
SECTION IV - STORE MANAGEMENT
16. Managing the Store
17. Store Layout, Design, and Visual Merchandising
