The Second Edition of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters.

Now 20% bigger, new features include:

• Brand new chapters on the how and why of researching media and culture
• All new case studies spotlighting the international media landscape
• Online readings showing you how methods get used in real research
• Essential new material on ethnography, digital content analysis, online surveys and researching blogs