Lynn Peril is the founder and editor of the online 'zine Mystery Date. She lives in Oakland, California.
Summary
From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the
feminine ideal.
Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s
to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining
feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package,
if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times
wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era --from kitschy board games and
lunch boxes to outdated advice books and health pamphlets--and reminds us how media messages have long endeavored
to shape women's behavior and self-image, with varying degrees of success.
Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic
past, but only to offer a refreshing message to women who lived through those years as well as those who are coming
of age now. 8 pages of color, 45 black-and-white illustrations.
