As part of the Illustrated Series, this text offers a quick, visual, and step-by-step approach for learning the concepts and processes necessary for building an e-commerce site.

Benefits:

• Introduces the basics concepts and language of e-commerce.
• Highly visual two-page spreads diagram important concepts and skills at a glance.
• Coverage includes the planning and development of an e-commerce site including such issues as security, customer service, payment, and marketing.
• Designed to teach students to explore and evaluate e-commerce technologies, sites, and issues.
• The continually updated Student Online Companion allows students to explore relevant sites and articles, ensuring a complete and current learning experience.
• Each unit ends with a Focus section, allowing students to investigate current issues in e-commerce.
• Challenging end-of-unit material encourages students' critical thinking and evaluation skills.

Unit A: e-Commerce Basics
Unit B: e-Commerce Options
Unit C: Marketing Issues
Unit D: Planning and Development
Unit E: e-Commerce Components
Unit F: Payment Processing
Unit G: Security Issues
Unit H: Customer Service