Ten years after The Cluetrain Manifesto proclaimed 'The End of Business as Usual,' that end is still beginning-because the Internet is bigger than ever, changing everything faster than ever, and still woefully misunderstood. What Cluetrain's four authors first said about the Internet and markets still rings true, and still needs to be heard: that markets and companies are made of real people with real voices-and nothing in human history does more to connect people and amplify their voices than the first network they all share.