Takes readers step-by-step through areas on customer surveys, forecasting, quality control, market analysis,
and auditing
Includes practical tips, rules of thumb, and guidelines to avoiding common mistakes in addition to the standard
"Demystified" questions, tests and answers
Sidebars entitled "Statbits" and "Bizbits" give readers tips, news, and other pertinent
information on how business and statistics come together in the real world
Provides a chapter on how to present business statistics in reports or in a meeting
Perfect for every new manager who needs to know how to read, evaluate, and use statistical reports, perform
statistical studies, and present statistical results
Appendices teach readers how to design, perform, and report on the analysis of a business problem through a
statistical study, for "on the job" training
