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Building a Winning Sales Force
Building a Winning Sales Force
Author: Zoltners, Andris A.
Edition/Copyright: 2009
ISBN: 0-8144-3735-4
Publisher: American Management Association
Type: Paperback
New Print:  $29.95 Used Print:  $22.50
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Summary
 
  Summary

ADVANCE Praise for Building a Winning Sales Force: "Building a Winning Sales Force combines the intellectual rigor and practical advice sales leaders need to be market-driven, customer-oriented and highly competitive." #160;#160;#160;#160;#160;#160;#160;#160;#160;#160;#160; - Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing,KelloggSchool of Management, Northwestern University #160; "The sales organization is an intricate puzzle, with the individual pieces only making sense when they fit together to create a complete picture. This book not only gives you the pieces, it also shows you how to assemble them into a winning sales force." - #160;#160;#160; Neil Rackham, bestselling author of SPIN Selling and Rethinking the Sales Force #160; "The authors achieve the rare feat of providing sensible frameworks and instructive examples that address the most important problems facing today's sales forces. Build#173;ing a Winning Sales Force has rigor and relevance rolled into one." - #160;#160;#160; Kash Rangan, Malcolm McNair Professor of Marketing, HarvardBusinessSchool #160; "Practical examples and lessons learned from a broad range of industries and experts kept me turning the pages to learn more." #160;#160;#160;#160;#160;#160;#160;#160;#160;#160; - Gretchen Garrigues, Commercial Excellence Leader for GE Corporate Financial Services #160; "The ideas in Building a Winning Sales Force work. #160; We have used them to transform our sales organization . . . sales processes have become more disciplined and sales#173;people are delivering greater value to customers." #160;#160;#160;#160;#160;#160;#160;#160;#160;#160;#160; - Jeff Foland, Senior Vice President, #160;#160;#160;#160;#160;#160;#160;#160;#160;#160;#160; Worldwide Sales and ContractCenters,

 

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