B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly
touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales Marketing
shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering
database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic,
hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.