Make your animation say what you want it to say.Animation's potential as a powerful tool for communication is just beginning to be understood. This book reveals key principles, useful for both professionals and beginners, which will help you harness the full power of this exciting and ever expanding medium.Through close reading of key animated productions, this book uncovers and examines foundational principles for creating animation which really communicate. Key information for every facet of animation production and every application of animation whether TV series, feature film, independent filmmaking, web animation, or computer game is offered in an easy to understand format, which makes this book both a textbook and quick reference guide.