Essentials Of Public Speaking is a value-priced textbook for your public speaking course that teaches students
the essential skills and theories required to become an effective public speaker. In addition to being a value,
this text offers abundant practical advice on the speechmaking process, grounded in classical and contemporary
theory and in a familiar format to instructors. Included in this coverage is a strong emphasis on visual aids and
using the Internet for speech preparation and delivery.
Table of Contents
Preface
1 Foundations
Chapter 1 Public Speaking, Ethics, and You
Public Speaking: What Roles Can It Play in Your Life?
The Right Speech for the Occasion
The Communication Process and the Public Speaker
Ethics: The Public Speaker's Obligation
Chapter 2 Getting Started: Your First Speech
Becoming a Good Public Speaker
Steps to Success: Planning and Preparing a Speech
Chapter 3 Building Speaker Confidence
Understanding Anxiety
Managing Situational Anxiety
Managing Trait Anxiety: Positive Imagery
Other Methods for Managing Trait Anxiety
Chapter 4 Listening: What Speakers Should Know
Stages of Listening
Why Stimulation and Motivation Are So Necessary
100 Percent Communication: A Listening Myth
How Listeners Avoid Being Persuaded
Reading Listeners' Nonverbal Cues
Making Listening Easier
2 Preparing Your Speech
Chapter 5 Analyzing Your Audience
Analyzing Your Audience: Situational Information
Analyzing Your Audience: Demographic Information
Analyzing Your Audience: Psychological Information
Analyzing Audience Receptivity
Collecting Audience Information
Using Audience Analysis
Chapter 6 Selecting and Researching Your Topic
Selecting Your Topic, Purpose, and Main Points
Researching Your Topic
Chapter 7 Supporting Your Ideas
Supports That Are Overused--Use Them with Care!
Supports That Are Underused--Use Them More Often
Supporting Materials: Clarification or Proof
Chapter 8 Organizing Your Speech: Introduction, Body, and Conclusion
Organizing the Body of Your Speech
Organizing the Introduction of Your Speech
Organizing the Conclusion of Your Speech
Chapter 9 Outlines, Storyboards, and Speaking Notes
Outlining
Storyboarding
Speaking Notes
3 Presenting Your Speech
Chapter 10 Preparing Effective Visual Aids
Benefits of Using Visual Aids
Types of Visual Aids
Selecting Your Visual Aids
Designing Your Visual Aids
Chapter 11 Delivering Your Message
Visual Delivery
Vocal Delivery
Verbal Delivery
Immediacy Behaviors
Methods of Delivery
Rehearsing Your Speech
Chapter 12 Perfecting Language Style
Why Language Choices Are So Important
Effective Language Style
Stylistic Devices
Language and Bias
4 Types of Speeches
Chapter 13 Informative Speaking
Types of Informative Speeches
Steps in Preparing an Informative Speech
Before You Speak: Last-Minute Checks
Chapter 14 Persuasive Speaking
Persuasion Defined
Persuasive Versus Informative Speeches
Types of Persuasive Speeches
Steps in Preparing a Persuasive Speech
Using the Motivated Sequence
Chapter 15 Methods of Persuasion
Using Evidence and Logic Skillfully
Establishing Credibility
Appealing to Listeners' Psychological Needs
