For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative
standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents,
and organized around a unique and effective Strategic Forces Model that translates communication theory into applied
best practices, the text has consistently proven its value to both instructors and students. This new edition is
a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered
format and new features of this edition effectively link the text with the latest teaching and learning technologies.