The basic strategy we use for raising children, teaching students, and managing workers can be summarized in six words: Do this and you'll get that. We dangle goodies (from candy bars to sales commissions) in front of people in much the same way we train the family pet. Drawing on a wealth of psychological research, Alfie Kohn points the way to a more successful strategy based on working with people instead of doing things to them. Kirkus Reviews called Punished By Rewards "a clear, convincing demonstration of the shortcoming of pop-behaviorism, written with style, humor, and authority," and Thomas Gordon, the founder of Parent Effectiveness Training, said, "Every parent, teacher, and manager should read this book - and hurry."