Daniel W. Baack is an Assistant Professor of Marketing at the University of Denver. His doctoral degree is in International Business and Marketing. His research has been published in leading marketing journals including the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, International Business Review, and the Journal of Business Research. He has given over 40 presentations to both business professionals and academics in various domestic and global settings, including Canada, China, Italy, Mexico, Sweden, and Taiwan. He is the co-author of a series of online modules on business ethics and has published a chapter in the recent book A New Generation in International Strategic Management.