Business: A Changing World is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, Business: A Changing World allows breathing space to explore topics and incorporate additional activities important to you and your students.
Built from the ground up, Business: A Changing World is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening! What sets this fastest-growing learning program apart from the competition? An unrivaled mixture of exciting content and resources blended with application focused text and activities, and fresh topics and examples that show students what is happening in the world of business today!
Table of Contents
Part 1: Business in a Changing World Chapter 1: The Dynamics of Business
and Economics Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Business in a Borderless World Part 2: Starting and Growing a
Business Chapter 4: Options for Organizing BusinessChapter 5: Small
Business, Entrepreneurship, and Franchising Part 3: Managing for Quality
and Competitiveness Chapter 6: The Nature of Management Chapter 7:
Organization, Teamwork, and Communication Chapter 8: Managing Service
and Manufacturing Operations Part 4: Creating the Human Resource
AdvantageChapter 9: Motivating the Workforce Chapter 10: Managing Human
Resources Part 5: Marketing: Developing RelationshipsChapter 11:
Customer Driven Marketing Chapter 12: Dimensions of Marketing Strategy
Chapter 13: Digital Marketing and Social Networking Part 6: Financing
the EnterpriseChapter 14: Money and the Financial System Chapter 15:
Accounting and Financial Statements Chapter 16: Financial Management and
Securities Markets AppendicesAppendix ALaw AppendixPersonal Finance
AppendixManaging Information Appendix
