Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.

Table of Contents

Part 1: The Contemporary Business World Chapter 1. The U.S. Business Environment Chapter 2. Business Ethics and Social Responsibility Chapter 3. Entrepreneurship, New Ventures, and Business Ownership Chapter 4. The Global Context of Business

Part 2: The Business of Managing Chapter 5. Business Management Chapter 6. Organizing the Business Chapter 7. Operations Management and Quality

Part 3: People in Organizations Chapter 8. Employee Behavior and Motivation Chapter 9. Leadership and Decision Making Chapter 10. Human Resource Management and Labor Relations

Part 4: Principles of Marketing Chapter 11. Marketing Processes and Consumer Behavior Chapter 12. Pricing, Distributing, and Promoting Products

Part 5: Managing Information Chapter 13. Information Technology for Business Chapter 14. The Role of Accountants and Accounting Information

Part 6: Financial Issues Chapter 15. Money and Banking Chapter 16. Managing Finances