Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

New Features

• Updated examples include the PackBot (a robot used for dangerous activities such as bomb disposal) in Chapter 12, Prototyping, and Motorola's RAZR phone in Chapter 10, Industrial Design.
• Additional updates have been made to Chapter 5 (Product Specifications) and Chapter 6 (Concept Generation).

Chapter 1 Introduction
Chapter 2 Development Processes and Organizations
Chapter 3 Product Planning
Chapter 4 Identifying Customer Needs
Chapter 5 Product Specifications
Chapter 6 Concept Generation
Chapter 7 Concept Selection
Chapter 8 Concept Testing
Chapter 9 Product Architecture
Chapter 10 Industrial Design
Chapter 11 Design for Manufacturing
Chapter 12 Prototyping
Chapter 13 Robust Design
Chapter 14 Patents and Intellectual Property
Chapter 15 Product Development Economics
Chapter 16 Managing Projects