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Product Planning Essentials
Product Planning Essentials
Author: Kahn, Kenneth B.
Edition/Copyright: 2ND 11
ISBN: 0-7656-2608-X
Publisher: Sage Publications, Inc.
Type: Print On Demand
New Print:  $74.95
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Summary
 
  Summary

Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of

 
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