To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element:
CONTENT.
Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers
must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your
company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and
listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable
content that tells the story of your product and your business, and positions you as an expert people will want
to do business with.
Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The
Coca-Cola Company, HBO, and Verizon Fios, show you how to leverage all of today's tools to create content that
truly speaks to your audience. They'll show you how to:
*Understand why you are generating content�getting to the meat of your message in practical, commonsense language,
and defining the goals of your content strategy
*Explore ways to integrate searchable words into your content without sounding forced (or sounding like "Frankenspeak")
*Write in a way that powerfully communicates your service, product, or message across various Web mediums
*Create a publishing schedule that allows you to create different kinds and types of content at once
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations
of how you might approach your own content strategy, Content Rules is the essential field guide to creating your
story, finding the right balance of humor and humanity in your content, and building a portfolio of value that
will keep delivering for the long haul.