Sport is an integral component of today's media, from prime-time television to interactive websites. This book
is a theoretical and methodological guide to analysing sport in its diverse mediated forms. Students of media sport
are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia
and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original,
researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically
with their own experience of media sport and to develop an independent approach to analysis. As such, it will be
an essential purchase for all students of media and sports studies students.