In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto �Che� Guevara in what has become
history's most reproduced photo. Now Michael Casey tells the remarkable story of this image, detailing its evolution
from a casual snapshot to an omnipresent graphic�plastered on everything from T-shirts to vodka to condoms�and
into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments
exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image
is, ultimately, a mercurial icon that still ignites passion�and a reflection of how we view ourselves.