Marketing of High-Technolgy Products and Innovations, 3/e, provids a thorough overview of the issues high-tech marketers must address, this book provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.This book offers a cutting-edge treatment of research and practice related to the marketing of technology and innovations, supported with a plethora of examples and applications.A resource for managers in high-tech firms, training programs in high-tech firms, and technology incubators.