Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast
television advertising, and the increased role of online advertising. But the changing world of advertising and
media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from
world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and
Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading
practitioners.