Encourages mastery of the basic principles of psychological research. Research Methods, Design, and Analysis, 12/e, provides
an understanding of the research methods used to investigate human
thought and behavior. The coverage of experimental, qualitative,
correlational, and survey research helps students develop their research
skills for all aspects of psychology. Information is presented in a
simple and straightforward manner and placed into context of actual
research studies, helping students make real-life connections.