Continuing the Chain of Discovery and Understanding
Beginning Behavioral Research introduces behavioral research methods by providing step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions.
By examining different scientific methods, theories, and units of analysis - rather than any single one - the authors give students a broad base of scientific thinking.
Learning Goals
Upon completing this book, readers should be able to:
Craft a research idea that can be empirically tested
Choose methods of data collection and measurement
Design and implement the research study
Approach the research data
Test hypotheses and explore the results
Report the research project in a paper or in a poster
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