Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice.
The workbook introduces four fictional clients, two of them new, for which students may "work" as they complete
assignments. These clients include both commercial and non-profit organizations. A new "Research" section bridges
the gap between clients and the real world of the student's college city or region so that clients can be "localized"
to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients.
Table of Contents
Chapter 1. Theoretical Influences on Public Relations Writing
Chapter 2. Sending the message. Writing for Style, Flow, and Credibility
Chapter 3. Ethical Influences on Public Relations Writing
Chapter 4. Cultural Influences on Public Relations Writing
Chapter 5. Research Influences on Public Relations Writing
Chapter 6. Legal Influences on Public Relations Writing
Chapter 8. From Principles to Planning to Practice. Business Writing, Fact Sheets, Bios
Chapter 9. Out of Your Control�or is it? News writing for the Press
Chapter 10. Under Your Control. Features and Newsletters
Chapter 11. Let's Hear It! Writing for Broadcast, Scripts and Speeches
Chapter 12. When the News Isn't Good. Crisis Messages
Chapter 13. The Multi-purpose Medium. Writing for the Web
Chapter 14. Persuasion for mass action. Advocacy campaigns, op-eds, and PSAs
Chapter 15. Persuasion for individual action. Brochures, Proposals and Direct Mail
Chapter 16. High Profile Projects. Annual Reports, Events and Expositions
