An on-the-job public relations and communitations partner for everyone working in schools!
As school public relations efforts play an increasingly vital role in helping students acheive and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily.
Ideal for both long-range planning and day-today basics, this guide helps leaders define and organize their school's PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work�from how to generate community support to managing crises, stopping rumors, handling media inquiries, deals with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author
� Outlines the key components of successful communications programs
� Covers how to set reasonable expectations for communications efforts
� Provides questions for assessing PR needs, guidelines for judging what's working and what's not, and an abundance of checklists
� Offers interview advice from professionals in the field
Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!