Lisa Delpy is Assistant Professor of sport and event management and marketing at The George Washington University
and the faculty advisor for the University's Forum for Sport Event Management and Marketing. Dr. Delpy's international
research on the Olympic movement has taken her to 56 countries where she has interviewed and videotaped over 500
sport event managers and participants. Dr. Delpy has attended 7 Olympic Games, raised funds for the U.S. Olympic
Committee, and consulted with corporate sponsors and sports commissions worldwide.
Summary
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing.
The number of related programs in colleges and universities has exploded, and companies tied with sports marketing
handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to
go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.
Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring
funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including:
- Use of the Internet as a sports marketing tool
- Negotiations and contracts with sponsors and suppliers
- Specifics of licensing deals
Table of Contents
Part I: The Role and Scope of Sport Events.
Chapter 1: Understanding the Sport Industry, the Players, and Opportunities.
Chapter 2: Critical Planning to Master the Game.
Chapter 3: Designing, Planning, and Controlling Event Logistics.
Chapter 4: Providing Hospitality at Sport Events.
Chapter 5: Negotiations and Contracts.
Chapter 6: Risk Management: Protecting Your Investment.
Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.
Chapter 8: Event Marketing.
Part II: Practical Methods for Achieving Success.
Chapter 9: Financing Sports Events.
Chapter 10: Licensing Agreements and Merchandising.
Chapter 11: The Ins and Outs of Sport Events.
Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
